A 4-Week Guided Journey

Adopt AI with confidence.

Follow the trail through Yellowstone — one milestone each week — and build the skills, habits, and trust to bring AI into your team's everyday work.

WEEK 1 Old Faithful 1 WEEK 2 Grand Prismatic Spring 2 WEEK 3 Mammoth Hot Springs 3 WEEK 4 Grand Canyon of the Yellowstone 4
WHY YOU'RE HERE

Sound familiar? You're trying to adopt AI, but it's not sticking.

You used ChatGPT. Got a generic response that could've been for anyone. Not what you needed.

You tried to fix it. Kept iterating your prompts. Eventually rewrote it from scratch.

You tried more tools. ChatGPT, Claude, Perplexity. Mastered none. Gave up on most.

You wondered: When do I actually use AI? How do I know if it's right? Is this slowing me down?

You need a guide for AI adoption that actually works.

THE 4-WEEK MAP

Four weeks. One confident AI adopter.

Each week ends with a landmark badge — a guided path from your first prompt to leading with AI at work and at home.

WEEK 1 Week 1: Old Faithful - Get your bearings with AI fundamentals
Old Faithful
Get your bearings
WEEK 2 Week 2: Grand Prismatic Spring - Master AI prompting techniques
Grand Prismatic Spring
Learn to talk to it
WEEK 3 Week 3: Mammoth Hot Springs - Choose AI tools and verify outputs
Mammoth Hot Springs
Pick your tools, check their work
WEEK 4 Week 4: Grand Canyon - Automate a real task and scale your AI use
Grand Canyon of the Yellowstone
Automate and keep going
HOW THE COURSE WORKS

Master AI prompting in three simple steps.

No dashboard to check every day. Just a weekly rhythm you can actually keep.

1

Watch a short trail guide each week

One focused 15–20 minute video. No fluff, no lectures — just what to do next.

2

Apply it to something real

A small task tied to your own work or life — not a hypothetical exercise.

3

Ask questions at base camp

A private group chat where you get direct answers from your guide all week.

BUILT FOR NON-TECH PEOPLE

If you can send a text, you can do this.

Weekly, not overwhelming

One lesson a week. Enough time to actually absorb it before the next trailhead.

Small expedition party

Capped cohorts, so your questions get real answers — not lost in a crowd.

Direct guide access

Ask a question Tuesday night and get a real answer — not a support ticket.

Zero coding, zero background

No technical skills required. Just curiosity and 20 minutes a week.

Tasks tied to real life

Every week you apply the lesson to something you're already doing.

Capped seats, on purpose

Each cohort stays small so the group stays personal — not a mass course.

THE OUTCOME

After 4 weeks, you'll be able to:

YOUR GUIDE

Why I built this

Edson Ferreira - Senior Principal PM and guide for Yellowstone AI Expedition
Edson Ferreira
Guide, Yellowstone AI Expedition

My career started as a consultant — sitting alongside teams, understanding their challenges, and helping turn technology from something complicated into something people could actually use.

Over the past 20+ years, I’ve worked with organizations ranging from growing businesses to Fortune 500 companies, helping teams adopt new technologies and improve the way they work. Today, I lead product initiatives focused on AI enablement and the next generation of AI-powered applications, helping organizations understand how to use AI effectively and responsibly.

I grew up moving between Brazil, Portugal, Chile, Argentina, Peru, Mexico, and the United States. That experience taught me one thing above all: technology only creates impact when people can understand it and apply it. If something feels too complicated, people won’t use it. That’s the approach behind every trail guide in this program — making AI practical, approachable, and useful for everyday life and work.

QUESTIONS

Before you reserve a seat

Do I need any technical background?

No. If you can send a text message, you have everything you need to start.

What if I miss a week?

Every trail guide video stays available for the full cohort, so you can catch up on your own schedule.

How much time does this take?

About 20 minutes of video, plus one small task, each week.

What AI tools do I need?

We use free tools to start. Any paid tools are optional, and I'll tell you exactly when — and if — they're worth it.

Is this for work or personal use?

Both. Every task is built around something you're already doing, at work or at home.

What if it's not for me?

Complete the first two weeks. If you're not more confident with AI, I'll refund you — no questions asked.

THE ROI

$197 now saves you thousands later.

Stop wasting time and money trying to figure this out alone.

WITHOUT This Program
  • ✗ 40+ hours googling, watching random tutorials
  • ✗ $500–$2,000+ on courses that go too deep
  • ✗ Months of trial-and-error on real work
  • ✗ Mistakes that cost you (or your team) money
  • ✗ Never really feeling confident it's safe to use
WITH Yellowstone AI
  • ✓ 4 focused videos = 80 minutes, not 40+ hours
  • ✓ $197 — no hidden costs, no upsells
  • ✓ Real tasks apply directly to your work
  • ✓ Direct answers when you get stuck
  • ✓ Confidence to automate one thing right away
What you're really paying for
4 weeks
of structured learning
(not months of guessing)
80 min
total video time
(fit around real work)
1:1 help
direct from guide
(not a bot, not a forum)
1 task
you automate
(not hypotheticals)
One task saved — one payoff

Automate just one thing, and $197 pays for itself in two scenarios:

If you're saving time:
Automate a task that takes 2 hours/week
→ 8 hours/month saved
→ Worth $200–400/month in your time
Payoff: 1 week
If you're preventing mistakes:
One error in a proposal, report, or workflow
→ Costs $500+ to fix
→ AI catches 90% of these
Payoff: One mistake prevented
LIMITED SPOTS — EARLY ACCESS

Join the first 12 explorers.

Early access price: $99 (regular price $197 after first cohort). First cohort starts August 15.

Limited to 12 people. We start shipping the first cohort in August.

Your next expedition starts August 15.

Only 12 spots. First come, first served.

Limited to 12 people. Early access pricing available for the first cohort only.